Why Exhibit at Vision Expo?
Exhibit at Vision Expo, the only annual event where the entire vision care community comes together. Reach qualified buyers, strengthen customer relationships, and showcase your latest products and innovations to the professionals shaping the future of the industry.
2026 Key Figures
8,000+
Industry Professionals
300+
Exhibiting Companies
80+
Countries Represented
66%
Decision Making Power
Top Reasons to Exhibit at Vision Expo
Meet the Right Buyers
Meet thousands of optometrists, opticians, ophthalmologists, retailers, and practice owners who come to Vision Expo looking for new products, technologies, and business solutions.
Drive Business Growth
Whether you're introducing a new product, expanding into new markets, or strengthening existing partnerships, Vision Expo is where meaningful business gets done.
Launch Your Next Big Thing
Whether you're introducing a new product, expanding into new markets, or strengthening existing partnerships, Vision Expo is where meaningful business gets done.
Strengthen Customer Relationships
Reconnect with existing customers while creating new relationships with professionals from every corner of the vision care industry, all in one place.
Maximize Your
Exposure
Gain exposure before, during, and after the event through exhibitor listings, digital marketing opportunities, social media, and on-site experiences that keep your brand top of mind.
Join the Industry's Annual Gathering
Vision Expo brings together the entire vision community, from eyewear and eyecare to technology and education. It's the one event where every segment of the industry connects, collaborates, and moves forward together.
Who Can I Meet At Vision Expo?
- Optometrists and Doctors of Optometry
- Opticians and Optical Professionals
- Ophthalmologists and Ophthalmic Staff
- Practice Owners and Managers
- Optical Buyers and Retailers
- Eyewear Designers and Brands
- Lab Professionals and Technicians
- Technology and Innovation Leaders
- Educators, Students and Emerging Professionals
- Industry Associations and Partners
FAQs
Please refer to our Safety, Security & Wellness Information & Policies.
If you need help accessing your Exhibitor Dashboard, please contact your Customer Service at 800-811-7151 or 203-840-5610 or email Dashboardsupport@reedexpo.com.
Inside the Exhibitor Manual you will find all of the action items, which will provide you with the contact information for all of the Vision Expo’s official contractors.
Freeman is the official Vision Expo contractor and they do offer discounts for orders placed on their website. Visit the Exhibitor Manual for more information. You can create an account with Freeman at: www.freemanco.com.
Electrical services can be ordered through Orange County Convention Center. There are different levels of electricity offered to fit your needs. You can access the electrical services order form in the Exhibitor Manual.
Shipping is the transportation of your items from your location to the convention center. You are responsible for hiring a transportation company for your shipping materials.
Material handling is the action of receiving your shipment at the convention center and bringing it to your booth space. Freeman is the official Vision Expo contractor and will facilitate your material handling. There is a cost associated with this – called “drayage” and you will receive a drayage bill from Freeman in your booth.
Drayage is calculated based on the weight of your items and how they are shipped. Please reach out to your Customer Success Manager for more information.
If you take advantage of shipping to the Advanced Warehouse, your crates will be in your booth based on your move-in dates.
No. Registering as an admin on the Exhibitor Dashboard will only give that person access to the dashboard, you will have to register separately for exhibitor badges.