Celebrating what’s next in eyewear and innovation.
The NOW Awards by The Vision Council recognize standout products, brands and achievements shaping the future of the vision industry.
From independent and licensed eyewear to emerging brands and wearable technology, the NOW Awards celebrate creativity, innovation and excellence from across the industry.
Submissions are free and open to all eligible brands, including both Vision Expo exhibitors and non-exhibitors.
Think you have something worthy of a NOW Award?
Enter your product or brand for consideration in one or more of the following categories
- Best Optical (Independent)
- Best Optical (Licensed)
- Best Sunglass (Independent)
- Best Sunglass (Licensed)
- Best Direct-to-Consumer (OTC)
- Best Emerging Designer/Brand
- Optical Achievement
- Ultimate Accessory
- Best Wearable Technology
How to Enter
Brands may submit to as many categories as they would like, with a limit of one product per brand, per category.
A separate submission form is required for each category entered.
There is no fee to submit, and you do not need to be a Vision Expo exhibitor to participate.
Submission Deadline: February 5, 2027
Physical Product Deadline: February 10, 2027
All physical products must be received by February 10, 2027 to be considered. Send your products to:
UN-TI-TLED Creative Agency
1525 Jeffrey Lane
Northbrook, IL 60062
Important Dates
February 5, 2027
Online submissions close.
February 10, 2027
Deadline for physical products to be received.
Ready to Show Us What’s NOW?
Whether you’re an established name, an emerging designer or a brand pushing the boundaries of what eyewear and vision technology can be, we want to see what you’ve created.
Submit your best and be part of the NOW Awards by The Vision Council.