Industry inSights & Trends
Stay informed with the latest research, market trends, and optical industry developments.
From consumer behavior and market forecasts to emerging opportunities, as a leading advocate for the optical industry,
The Vision Council delivers the insights and resources vision professionals need to make informed decisions and drive business growth.
Industry inSights and Resources
Healthy Vision Habits Start at Home
Healthy vision habits begin at home, take root in schools, and grow stronger across communities. Through See What Matters – Empowering Education, The Vision Council Foundation provides free resources that help families make eye health a year-round priority, with special attention to protecting how children see.
Understand Today’s Vision Care Consumer
Discover the latest consumer trends shaping the vision care market. Explore insights on eyewear purchasing habits, vision benefits usage, and emerging categories to better understand today’s optical consumer.