THE 2026 NOW AWARDS
Celebrating What’s Next in Global Eyewear Design
The NOW Awards return for their 4th year—bigger, broader, and more globally connected than ever. Presented by Vision Expo in partnership with the Accessories Council, the 2026 NOW Awards invite designers and brands around the world to submit their most visionary eyewear creations.
For the first time, participation is open to the entire global eyewear community. Exhibition at Vision Expo is not required. If you create eyewear, you’re invited.
A Global Platform for Creativity and Innovation
The NOW Awards champion the boundary-pushing design, craftsmanship, and storytelling that shape the future of eyewear. Whether you’re an iconic fashion house or an independent designer making your U.S. debut, NOW offers a unified stage to showcase bold ideas that move the industry forward.
A panel of influential leaders across design, retail, fashion, and eyecare will review submissions. The 2026 judging committee includes:
- Gary Black, Founder, Black Optical
- Christian Roth & Eric Domege, OPTICAL AFFAIRS
- Selima Salaun, Designer & Owner, Selima Optique
- Victor Sanz, Creative Director, TUMI
- Bob Schulze, Owner, Globe Design and Vision
- Dr. Jennifer Tsai, Line of Sight
- Jeneene Allen, Founder & Fashion Educator, ASGNMT
Award Categories
Submissions will be considered across the following categories, celebrating both established and emerging talent:
- Best Sunglass (Independent & Branded)
- Best Optical (Independent & Branded)
- Best Direct to Consumer
- Optical Achievement
- Best Emerging Brand
- Ultimate Accessory, presented by the Accessories Council
Submit Your Designs
Submissions for the 2026 NOW Awards are officially open. Designers, brands, and creators worldwide are encouraged to enter.
- Entry Deadline: February 9, 2026
- Product Receipt Deadline: February 16, 2026
- Winners Announced: March 12, 2025, during Vision Expo in Orlando